Those who don't follow social media might not have noticed, but the UGG brand has been experiencing a brutal comeback in recent seasons. Models like UGG Lowmel or UGG Tazz and Tasman slippers have become the absolute holy grail of autumn and winter streetwear. As soon as the weather gets colder, almost every girl and influencer wants them on their feet – it's no wonder they often make great stylish gifts for a girlfriend. However, the huge demand has created an ideal environment for fraudsters. Finding these models in official stores during peak season is almost impossible, which forces people to shop on online marketplaces where they face the danger of very convincing replicas.
Buying fake sneakers is unpleasant, but buying fake UGGs is twice as disappointing. People buy these shoes not only for their appearance but primarily for the extreme comfort and warmth (if you choose the exact size according to the official UGG size chart) provided by genuine sheep's wool and premium suede. While Chinese factories can imitate the exterior of the shoe, they use a cheap synthetic substitute for the interior. The result is a shoe that will leave you cold, itchy, and your foot will sweat immediately.
If you're holding a Lowmel or Tazz model and aren't sure if it's authentic, focus on the following key details.
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The first and most important sense when checking UGGs is your nose and touch. Genuine sheep's wool, or shearling, used by UGG has a specific structure. When you dig your fingers into it, it's incredibly dense, soft, and the fibers hold together tightly. Replicas use artificial polyester plush. While it feels smooth to the touch at first, the fibers are thin, easily separate, and you feel artificial friction under your fingers. Furthermore, if the inside of the shoe smells like cheap plastic or chemical glue instead of the natural scent of leather, it's a clear fake. With genuine sheep's wool, you also won't find clumps of hair falling out of the shoe after a gentle tug.
The second crucial point is the flexibility and thickness of the sole, specifically the EVA technology that UGG uses. The original sole on Tazz or Lowmel models is firm, thick, and provides stable cushioning while maintaining a certain flexibility when walking. Counterfeiters skimp on materials, so the sole on fakes is often much lighter, hollow, and deforms unnaturally when pressed with fingers. Also, check the pattern on the bottom of the sole. The iconic sunburst grooving must be deep, with sharp edges. Replicas often have these details blended and blurry because they use worn-out molds.
The third detail is the stitching and the braided trim, which is typical for Tazz and Tasman models. This colorful braid around the ankle on the original is woven from strong, thick fibers and is firmly sewn to the suede upper. Each loop is identical. On fakes, this trim is often crooked, the threads fray, and the pattern itself does not match the geometric precision of the original. As for the suede itself, original UGGs use thick, high-quality leather that changes the direction of the nap and shade when you run your finger over it. To avoid damaging the material, it's useful to know how to properly care for suede shoes and limited edition sneakers. Fake leather is thin and often feels like hard cardboard.
The last detail is the logo tag on the heel and the internal security features. The original textile tag with the UGG lettering on the heel is sewn perfectly straight, the letters are thick, and the spacing between them is minimal. On fakes, the lettering is often crooked, the font is too thin, or has the wrong slant. UGG also places an internal tag with a reflective strip in the left shoe, which changes color from black to silver when rotated under light and contains the brand's logos. If this reflective element is missing or is just ordinary gray printing, you're holding a fake.
Don't risk your feet's health and your money on questionable profiles that promise unrealistic sales. Instead, explore our verified tips and recommendations. At Purekickz, we know how corrupted the market for UGG models is. That's why every single item in our stock goes through a rigorous process, where we offer a 100% authenticity guarantee from the wool material to the sole's geometry. All original sneakers are in stock in the Czech Republic, so you can also expect reliable shipping and payment without unnecessary waiting. If you have any questions about choosing, check our frequently asked questions and invest in real winter comfort.