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How to care for clothing and make it last

The right care keeps the colours, prints and fit of your clothing looking good for many seasons. The basics are simple: follow the care label, wash at a lower temperature, turn garments inside out and dry them gently. Most damage (faded colours, cracked prints, shrinking) comes from washing too hot and from tumble drying.

How to wash clothing by material

• Cotton: wash at 30–40 °C, dark and coloured pieces separately. At higher temperatures it can shrink and fade.
• Polyester and polyamide (nylon): wash at 30 °C on a delicate cycle. Don't use fabric softener, it reduces breathability and performance.
• Fleece: wash at 30 °C without fabric softener and close the zips. Don't iron, heat damages the fibres.
• Wool and merino: wash by hand or on a wool cycle in lukewarm water with a special detergent. Don't squeeze or wring, and dry flat on a towel.
• Jeans and denim: wash inside out at 30 °C and as rarely as possible so they keep their colour. Wash dark pieces separately.
• Jersey and stretch fabrics (elastane): wash at 30 °C and don't tumble dry, high heat reduces stretch.
• Leather (jackets, accessories): don't wash. Wipe with a damp cloth and treat with a leather conditioner from time to time.
• Faux leather: don't wash, wipe with a damp cloth and a little mild soap. No conditioner needed.
• Nylon jackets and technical fabrics: wash at 30 °C with a special detergent and use a proofing spray to restore water repellency.
• Caps and beanies: best washed by hand in soapy water or spot-cleaned with a soft brush. We don't recommend the washing machine, the peak can lose its shape. Air dry and let it dry in its original shape.
• Socks and underwear: wash at 30–40 °C in a laundry bag so threads don't get pulled.

Caring for prints, lettering, embroidery and patches

Always wash clothing with a print, lettering, logo, embroidery or patch inside out and at 30 °C maximum. Don't iron directly on the print – iron only on the reverse or through a thin cloth. Don't use bleach or stain removers directly on the print. These garments don't belong in a tumble dryer. Heat and friction make prints, lettering and patches crack and peel and can damage embroidery too.

What not to do with clothing

• Don't wash at high temperatures unless the manufacturer explicitly allows it.
• Don't use bleach, especially on coloured and dark pieces.
• Don't tumble dry clothing with prints, lettering, embroidery or patches, or pieces with elastane, wool or technical fabrics.
• Don't overload the washing machine – clothes won't get clean and will rub against each other more.

Drying, ironing and storage

Air dry clothing out of direct sunlight, because the sun fades colours. Hoodies and sweaters should be dried flat so the shoulders don't stretch. Iron at a lower temperature and always on the reverse. Store in a dry, ventilated place; fold heavier pieces and hoodies rather than hanging them, so they keep their shape.

FAQ

What temperature should I wash hoodies and T-shirts at?

Ideally 30 °C, 40 °C at most. Turn them inside out to protect the colours and the print. New T-shirts and hoodies only need one separate wash before the first wear.

How do I wash clothing with a print or lettering?

Always inside out, at 30 °C maximum, without bleach. Don't tumble dry and iron only on the reverse.

Can clothing with lettering or a print go in the tumble dryer?

No. Heat and friction can crack, peel or distort a print, lettering or embroidery. Air dry out of direct sunlight.

Can clothing shrink?

Yes, mainly cotton and wool when washed too hot or tumble dried. Wash at a low temperature and air dry. You'll find how each brand fits in our size charts.

How do I stop colours from fading?

Wash inside out at 30 °C, dark and light pieces separately, and don't dry in direct sunlight.

How do I wash a cap?

Ideally by hand in soapy water or with a soft brush on the dirty spots. Air dry and don't wring it.

How often should I wash jeans?

As rarely as possible, ideally only when they're visibly dirty or smell. That way they keep their colour and shape.

Always follow the care label on the garment. Need advice on a specific piece? Message us. Your PureKickz.cz team